Halden

The problem

Freelancers earn in bursts. Most budgeting apps assume a salary, so every quiet month looks like a crisis. Halden’s founder wanted an app that smoothed income into a steady monthly figure people could actually plan around.

What we made

We designed a single number, your safe-to-spend amount, and built the whole product around it. Every screen answers one question. The design system uses three type sizes and one accent colour, so the app stays quiet even when money is not.

Outcome

The app launched after 14 weeks with a team of three. Early users told us it was the first finance app they opened without dread.