Oro Atelier

The problem

Oro had loyal market customers and no presence anywhere else. Museum buyers needed a brand that felt as considered as the pieces themselves.

What we made

A wordmark drawn from the studio’s own glaze marks, a restrained type system and packaging that doubles as a display stand. The online shop puts the objects first, with large photography and very little else.

Outcome

Oro is now stocked in two museum shops and sells most of each new collection online within a week.